Moschino, as Vogue named them “Italian fashions younger naughty sister” and the brand is just that. Fun and playful with a brand image that has been present and true since the start. Franco Moschino broke onto the scene in 1983. Franco was liberal in his designs (exhibit a- A plastic binbag for a dress) and always kept with the frame of mind that fashion should be based around the way that people want to dress, not should. His loud and vibrant character shone through this design and creative movement.
Like most great revolutionists in the fashion industry their talent is often taken away from us at young age. Franco died in 1994 from a AIDs related illness, leaving his right hand woman and assistant, Rossella Jardini, to carry on his legacy. Just before the 30th Birthday of Moschino, Jeremy Scott, a previous intern for the brand from the US was appointment the new creative director. Scott has brought live back to the brand in his recent collections. Using pop culture and the commercial loving ideals of this generation. From Barbie to Franco’s original bear design, Moschino has never been so popular. All sorts of Celebrities, from pop queens like Madonna to pop non-conformists like Miley, have sported the fun and original designs. Katy Perry, previously this year, was announced to be Moschino’s new face and brand ambassador. 
I believe Moschino is so popular today because of the hype it’s creating on social media platforms. Tapping into a generation that is ever present online, encouraging them to share their love for fresh new designs that incorporate nostalgic 80’s/90’s cartoons and figures on popular faces in the music industry. Some will argue that the garments too much of a high price tag for prints and designs that push boundaries. However, I agree with Vogue in a sense that its fun and show stopping…so why not join the hype. 
Despite Katy Perry being slated at "The worst dressed" at the Met Gala Ball, I adore the graffiti dress. The combination of lady like silouettes and punchy hiphop inspired NYC graffiti. I prefer Gigi in the dress, probably because it's paired with soft makeup and hair unlike Miss Perry's sharp cropped hair and heavy eye makeup.
Like most great revolutionists in the fashion industry their talent is often taken away from us at young age. Franco died in 1994 from a AIDs related illness, leaving his right hand woman and assistant, Rossella Jardini, to carry on his legacy.
I believe Moschino is so popular today because of the hype it’s creating on social media platforms. Tapping into a generation that is ever present online, encouraging them to share their love for fresh new designs that incorporate nostalgic 80’s/90’s cartoons and figures on popular faces in the music industry. Some will argue that the garments too much of a high price tag for prints and designs that push boundaries. However, I agree with Vogue in a sense that its fun and show stopping…so why not join the hype.Despite Katy Perry being slated at "The worst dressed" at the Met Gala Ball, I adore the graffiti dress. The combination of lady like silouettes and punchy hiphop inspired NYC graffiti. I prefer Gigi in the dress, probably because it's paired with soft makeup and hair unlike Miss Perry's sharp cropped hair and heavy eye makeup.
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