The Nike Nation.

Last September, I bought my first pair of Nike FREE 5.0 trainers. I've never been a trainer kinda girl but I think with a pair NIKE's any outfit can looks effortlessly cool. I think I paid £85 for them. I've seen Nike trainers (especially the FREE and the ROSHE RUN style) become increasingly popular among commuting woman.

Adding trainers to a simple outfit can create a Copenhagen Normcore look. Relaxed but on point. Check out this outfit below that I spotted on Pinterest. 

 This is the kinda look that I've been moving towards recently; I think it's perfect for my Internships this summer. 

...And of course after my first pair, I couldn't resist purchasing another pair...

'Nike In season TR 4 Print Black Trainers' @ £65

HOT DANG!

CHROMAT.

Happy Easter everyone! I hope you all had a well rested weekend.

Today's post is dedicated to a brand that is both innovative and intriguing.

CHROMAT. There slogan is "Structural experiments for the human body"; and they do exactly that. They re-work materials to create beautiful structures for the female form.

Chromat was founded in 2010, by Becca McCharen. McCharen studied Architecture and her brand is an extension of her interests in scaffolding, lingerie structure and wearable exoskeletons. Chromat's Swimwear, Lingerie and cages are made in NYC!

The collections are really amazing in design. The pieces remind me of armour and battlewear, they emphasize and extenuate the curves of the female form. Celebrities such as Beyonce, Madonna and Nicki Minaj have been seen in Chromat pieces. Chromat experiment with metal and also design their pieces using CAD 3-D modelling.

McCharen was recognized by Forbes as "People who are reinventing the world in 2014". I also admire how they use plus size models,they showed a true representation of the modern woman. 

                                   

Click below to watch MINDFILES AW15 COLLECTION-

In this world, synthetic garments function as artificial augmentation and enhancements of the human body.- Chromat